We’ve seen quite a bit of wearable lifestyle brands out there, but there are few that stand out from the rest. Pull & Bear is one of them. With it’s head offices established in Spain it has a European flavor but is very conscious of Western fashion. I stumbled upon their lookbook recently and it just felt right. They use great patterns; florals, nautical patterns, and they definitely turn towards classic layers and cuts. I also love their video lookbook, dreamy summer beach life spiced with a dash of poetic mystery. Macro lens waves works well to tell their story as well.