W.E.S.C Interactive Storefront.

Designed by some creative students from the school Hyper Island: Beatriz Areilza, Gustaf Engström, Lucas Lima and Marcus Wallander, the display lets online users upload their video, choose a background and the city they want it to showcase in. The video is activated by people walking by which, of course, will startle anyone.
The concept was created for Aussie streetwear brand WeSC and the people in the window, dressed up in WeSC clothes are their “activists” or what they call “cool sponsored people within street art.” What an awesome way to celebrate today’s creative leaders!

via My Modern Metropolis